Judges agreed Gemporia offered a modern, interesting and informative website, awarding the etailer the winning spot for etailers or retailer websites with a high-performing fine or fashion jewellery and/or watch portfolio. Highlighting a real passion in its approach to business, one judge said the business had not only set a standard for an ethical foundation, but had also put the fun back into buying jewellery. Another judge added: “They truly are an outstanding company that give a huge amount back to the grass roots of the industry.” Exciting, innovative and informative were the key words used by judges to describe this etailer.
Judges agreed that, with its live pricing information, 77 Diamonds caters for a price-driven customer while offering a great selection of designs.
Apache Rose London
One judge said the website looked like it had recently undergone a lot of investment; another found the music on the site different and quirky.
One judge said the site had a sleek design and interesting user experience. Another thought including the story of each product was an engaging touch.
The new look of Diamond Boutique’s recently relaunched website was complimented by judges, who noted the easy navigation and quality of imagery.
Judges applauded JewelStreet for championing young designers. The strong commercial aspect of the site was also a key plus point.
Judges liked the “Ask the Designer” feature on each product page, saying it added customer confidence and interaction at the point of sale.
QVC UK Jewellery
Judges complimented QVC UK Jewellery on its template, which, although part of a wider offering, was clear and comprehensive to users.
The Diamond Store
Judges were undivided in praising The Diamond Store for its marketing, paying particular attention to social media and videos on the website.
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