Winner: Hugh Rice Jewellers
Intended to recognise a high-performing independent retailer with 10 or fewer stores in the UK and Ireland, this award goes to a retailer that has gone from strength to strength in the past year. One judge said: “A well-run family business that’s constantly growing, Hugh Rice offers a great atmosphere and attention to detail.” Shifting its focus in response to changing consumer habits over the past five years, Hugh Rice has become more reliant on brands, and judges praised the retailer for listening to its client base. The mystery shopper said of one of the shop assistants: “She was friendly and showed me different items. We gained a good rapport. She appeared confident and knowledgeable in the products.” The judges were in firm agreement that Hugh Rice is a deserving winner of this coveted award.
Highly commended: EC One
Judges agreed that this London independent continues to perform well in its product offering - championing new designers as well as EC One jewellery - customer service and attitude to sales. The mystery shop report revealed a positive, knowledgeable and personalised shopping experience, supporting the judges’ enthusiasm for EC One.
Kohatu + Petros
Judges marked the window displays and warm reception upon arrival as standout features of this independent. The mystery shopper noted the positive and engaging attitude of the assistant.
Featuring friendly, helpful staff, this independent focuses on customer service. Scoring highly across the board on its mystery shop, Minar staff’s stellar level of rapport building wowed.
Tadgh O Flynn Jewellers
The store of this Irish retailer was regarded by judges as beautiful and welcoming. The independent scored highly for external impressions and its welcome in the mystery shop.
Focused on a competitive price range throughout, this independent surprised the mystery shopper with its watch offering. Judges also liked the professional attitude of staff.
The judges and mystery shop report complimented the displays used at Wongs to showcase jewellery collections. Judges also praised the range of product and friendly service.
Allum & Sidaway
Judged noted this store as always immaculate. In the mystery shop, Allum & Sidaway scored 100% across external impressions, experience entering the store and initial contact.
Baroque Bespoke Jewellery
This Brighton independent was praised for its quirky approach and unique offering. Scoring highly for contact, welcome and sales skills, the mystery shopper added: “I loved its uniqueness.”
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