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Sponsor profile: Clogau marks many milestones in 2015

The UK Jewellery Awards and Retail Jeweller are delighted to welcome back Clogau as the event’s headline partner for the second year running.

2015 is shaping up to be an exciting year for the brand. Clogau kicked off 2015 on a positive note, enjoying its most successful appearance at Jewellery & Watch Birmingham, which took place from February 1-5, to date.

The brand, which is currently celebrating its 25th anniversary, unveiled its new spring/summer 15 lines at the event, as well as taking the opportunity to showcase its bespoke engagement ring creator, Clogau Compose.

With record-breaking sales, six new accounts opened - doubling the amount of business the brand wrote last year at the show - it is safe to say it was quality over quantity for Clogau at the show this year. Managing director Ben Roberts explains: “This year’s show was a great opportunity to meet so many key business partners who are equally as excited and passionate as we are about what we have to offer.

“The feedback we had on our new spring/summer collections and Clogau Compose was hugely positive and valuable, and having the opportunity to bring our refined and polished Clogau Compose collection to the show was a great achievement for the brand.”

Clogau has seen growth across all its channels over the past year, particularly with its independent retail customers. The brand continues to grow its presence as a supplier to the Company of Master Jewellers (CMJ) and is now trading in independent stockists including Swag, Emerson Haig and Wakefields. Clogau now boasts over 100 shop-in-shop accounts and 30 stockists for its Clogau Compose concept.

Clogau Compose captures a new and innovative way to choose and purchase engagement rings, from touching and trying a huge variety of styles in store, to working through the selection process on the web app.

The rings sit alongside a built-in iPad, which runs the app to complete the experience and allows customers to order and email themselves their Clogau Compose engagement ring to share with friends and family. The Clogau Compose unit also hosts a selection of six complementary wedding rings so customers can try rings on together to complete the look.

Clogau also has further reason to celebrate, having recently marked one year since the opening of its flagship Cardiff store. Following a hugely successful year in the Welsh capital’s St David’s shopping centre, the brand hosted an evening of champagne and canapés for VIP customers, bloggers, press and friends.

Internationally, the brand also continues to go from strength to strength, placing a strong focus on its ever-growing travel retail business. Following a successful two-year venture into the Middle East and Asian travel retail markets, where the brand opened four standalone stores in China and trialled new self-select units, Clogau is now setting its sights on the Americas, having made a debut appearance at the IAADFS travel retail show in Orlando in March.

“Clogau has exhibited at shows in both Singapore and Cannes for many years, but until this year, not IAADFS,” says Garry Stoner, Clogau’s travel retail account manager. “Partners can expect to see a long-term commitment to the Americas region from Clogau. We want to build strong partnerships with our customers that will be a real win-win.”

In addition to the growing portfolio of Clogau Boutique stores and shop-in-shop furniture offerings, future plans are in development for luxury pop-up shops in airports.

In January this year, Clogau made its debut in Hong Kong at the state-of-the-art Kai Tak Cruise Terminal, offering the brand’s most favoured collections. The brand’s partnership with Hotta Corporation in Japan continues with plans to introduce the Clogau brand into two more travel retail outlets in 2015.

Also furthering its international expansion, Clogau has recently launched on QVC France, hoping to bring some of the success it enjoys with the home shopping channel in the UK to a European audience.

Doug Moger, gold and gemset buyer at QVC UK, says: “We have offered Clogau jewellery on QVC in the UK since 1997, and it remains our strongest-performing brand within our gold jewellery category, a position it has held for a number of years.

“Service, quality and, perhaps more importantly, sales and productivity, have always been a consistent feature of this brand for QVC. As we enter our 18th year of working together, we look forward to another mutually successful year.”

New launches for Clogau this year have included the Orchid and Eternal Daffodil collections for spring/summer 15, which both capitalise on the recent floral trend in jewellery. The brand’s Orchid collection is set with pink stones and is available in silver and rose gold, and yellow and rose gold, combinations.

The Eternal Daffodil collection has been designed to symbolise rebirth and new beginnings. Nestled within the treasured rare Welsh gold pieces are glowing yellow sapphires and citrine. The collection is available in silver and rose gold, and yellow and rose gold, combinations.

The brand has also introduced new ranges of charm beads, including 36 additions to its Milestones collection, and its new Journey range. Journey bead charms are a visual representation of a personal journey through life, and each charm includes a double heart motif. Meanwhile, each new Milestones charm has been designed to encompass a range of different styles and price points, reflecting Clogau’s heritage, its royal connection, the Welsh landscape, and the romantic sentiment at the heart of the brand.

Away from the jewellery ranges Clogau is synonymous with, the brand continues to expand into other areas too. Following the success of Clogau’s first fragrance, Am Byth, the iconic Welsh jewellery brand has launched a second Eau de Toilette, plus four designer silk scarves for spring/summer 2015.

2015 is shaping up to be Clogau’s busiest year yet, and there is definitely more to come. Retail Jeweller would like to thank Clogau for its ongoing support of the UK Jewellery Awards and wishes the brand every future success.

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