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Watch Brand of the Year

Winner: Citizen Watch UK

Fast gaining a reputation for being a big brand with a friendly, familial approach, one judge described Citizen Watch UK as “kind, approachable, consistent and innovative, with no ego.” Equipping its stockists with a wide range of point of sale and in-store graphics, support for this brand has strengthened among retailers. Judges collectively praised the brand’s successful sell-through of ladies’ watches, up 15.6% year on year in December. One judge said: “They sell through well and represent a big brand with great consistency.” Citizen’s marketing spend has kept this brand competitive and at the forefront of consumers’ minds during the purchasing process.

Finalists

Casio

This worthy finalist received praise from judges for its impressive multichannel marketing campaign, which contributed to Casio’s unprecedented year-on-year growth in 2014. The brand’s growth has also been driven by its premium collections G-Shock Premium and Edifice.

Nomos Glashütte

This brand impressed judges with its in-house-produced escapement, known as the Nomos swing system, which was released in 2014 with its latest watch Metro. Metro has been a bestseller for the brand, and has won two design awards. Nomos Glashütte also launched in the US in 2014.

Rotary

Entering its second season as global official timekeeper to Chelsea FC, the brand was complimented for its high-profile partnership. As a result of the sponsorship deal, the brand’s reach has extended both nationally and internationally, with particular focus on virgin territories in the Asia Pacific region.

Seiko

Dedicated to fostering open communication and supportive relationships with its partners, Seiko offers a wide range of initiatives and items dedicated to ensuring its retailers are well-equipped. Judges praised the brand’s dedication to hospitality tickets, allowing its retailers to share in Seiko experiences.

Storm London

Judges said Storm London’s investment into a bespoke window and cabinet graphics service was a positive thing. Now servicing the windows and displays of retailers every six months for free, Storm has enjoyed increased brand presence and sales in its stockists since this initiative was introduced.

 

Sponsored by Bransom

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