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Domino’s ‘Wedding Package’ succeeds at Baselworld

Fine jeweller Domino has reported strong interest in its UK-made wedding and engagement rings at this year’s jewellery and watch trade event Baselworld.

The company reported healthy sales from its European retailers, not only from France and the Netherlands, where the company employs sales representatives, but also elsewhere on the continent. The Birmingham-based engagement and wedding band specialist also received interest from retailers worldwide, including Japan.

Domino sales and marketing director Andrew Sollitt said: “This was a very good show for Domino. Retailers seemed to love the comprehensive nature of our Bridal Package and the very wide choice of options and opportunities for personalisation that it offers them.”

A statement from the company said the flexibility of Domino’s Diamond Ring Mounts (DRM) range of engagement and lifestyle rings was well received, stating that buyers “liked the fact that rings can be supplied either set or unset and that designs are available in a range of carat weights to enable customers to get the same look across a range of price points.”

Domino’s new Wedding Ring collection also proved popular with visitors. The collection is supported by a marketing package, including point-of-sale material and bespoke bridal brochures as well as staff training. “Our continental customers were impressed by the sheer diversity of this collection and the fact that it offers so many choices in terms of alloy, profiles and diamond content. Our marketing concepts were also very well received, with particular interest in our contemporary wedding ring sample box,” Sollitt explained.

“It is, I think, a great tribute to our in-house design team that our ranges have such wide-spread appeal and offer retailers, wherever in the world they are based, the opportunity to create collections which reflect the tastes and the spending power of their own particular clientele.” 


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