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Jewellery brand Nova Silver opens 21 accounts

Sterling silver jewellery brand Nova Silver has reported strong feedback to its new collection launched at Jewellery & Watch, opening 21 new accounts in February.

The brand received positive interest from buyers and said its paper airplane collection, consisting of necklace, pendant and stud earrings, was well received by customers and visitors at the five-day show.

Business development manager for Nova Silver Alex Nelmes said: “The show provided us with the perfect timing to showcase the new pieces, as we know lots of our customers will come specifically to see our new additions. While other exhibitors commented on the lower footfall, we were able to open 21 new accounts, so we were very pleased.”

Nova Silver designer Simon Millership added: “I wanted to create something with a clean design, and streamlined finish, but that kept the essence of Nova Silver with a quirky and knowing edge. Once I thought of paper planes I knew I was onto something; the simple lines create a really lovely piece of jewellery, but there’s still a rebellious sense of fun! I really am so pleased with the reception they received.”

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