International jewellery brand Pandora has taken strides to improve its ‘green’ production profile by adding recycling and crafting facilities to its new Thailand-based production house.
Pandora commissioned an independent environmental study to discover how it could reduce its impact on the environment, while also meeting consumer demand for ethical jewellery. The results showed that the “impact on nature can be reduced to less than 5% when using recycled gold and silver rather than the mined alternative,” according to a media release. Similar results were gleaned when referring to cubic zirconia or man-made stones in comparison to mined diamonds.
The results are said to be “encouraging” for Pandora, which already uses 90% recycled silver and 80% recycled gold in its manufacturing.
In the coming weeks, Pandora is scheduled to open its new crafting facility in Lamphun, Northern Thailand. It has been described as “one of the most modern and environmentally up-to-date jewellery crafting facilities in the world”.
Pandora Group Ethics vice president, Claus Teilmann Petersen, commented: “This is the first time that comprehensive research has put a price tag on the difference between mined and recycled gold and silver as well as mined stones versus man-made stones. These findings encourage us to increase our focus on how we can further improve our green profile.
“All human activities affect the world around us. Pandora produces around 122 million pieces of jewellery every year. By focusing on recycled precious metals and cubic zirconia, our impact on the planet is only a fraction of what it could be.”
Teilmann Petersen added: “Our new facility has earned the LEED (Leadership in Energy and Environmental Design) certificate. This has been achieved by a strong focus on the environment for example by choosing low impact, often recycled, building materials and by recycling a large part of the construction waste. When in operation, water and energy consumption is reduced to a minimum, among other things through a highly efficient water recycling system.”
Similarly, the Pandora global office in Copenhagen is powered by wind energy and onsite solar panels, securing its own LEED certification. A new environmentally-friendly site at the brand’s Gemopolis site in Bangkok, is also due for completion in 2018.