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Adore Allure beaded navette cord

Room to grow

Not content with owning one of the most prolific jewellery brands in the world, the Swarovski Group plans to build its market share with the launch of a new brand, Adore. Ruth Faulkner learnt more from Swarovski global vice-president Eric Russack and EMEA head of business development Myalee Sofield

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