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Jewels on film

Well, my resolution to blog each week held fast for just deux semaines. In my defence, last Friday the UK Jewellery Awards shortlist came out so I was sending out emails to those who made the final shortlists and didn’t end up having enough time to write and post a blog (pitiful excuse I know. About as solid as a tissue).


So this week’s topic is jewellery and watch product placement.
Product placement in films is big business and for brands, aligning your product, with a certain actor or film creation can put in front of a literally captive (unless they’re watching it on DVD) audience.


Omega didn’t just have Daniel Craig wearing the watch (cue gratuitous pic of said Craig).

Daniel Craig as Bond in Casino Royale

Daniel Craig as Bond in Casino Royale


He and Eva Green actually had a conversation about it.
Tony Stark (aka Robert Downey Jr and cue another pic of a hot man)

Robert Downey Jr as Tony Stark in Iron Man

Robert Downey Jr as Tony Stark in Iron Man

asks for a Jaeger LeCoultre to wear for his birthday celebrations and in Burn After Reading George Clooney sports a Casio G-Shock (oh alright then here’s another pic of a gorgeous man).

George Clooney in Burn After Reading

George Clooney in Burn After Reading


And that’s just the watches. From breakfasting at Tiffany’s to girl’s best friends, jewellery brands are so woven into the substance of movies that it’s easy to forget we’re being sold to.


But what about the retailers? Does it help you at all? Do you get people coming into your store wanting James Bond’s watch or Vesper Lynd’s necklace? Do you think product placement helps you sell more stock or is it just good for brand reinforcement?
Here’s something for you to look at while you ponder the answers to those questions.

Johnny Depp in Vanity Fair 2011

Johnny Depp in Vanity Fair 2011

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