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Amore introduces new display and packaging for gold collections

Jewellery supplier Amore has introduced new packaging and display options for its Amore Oro gold collections, which it hopes will reposition it as a mid-market, branded gold range.

The move comes following a similar change to its Amore Argento silver range last year, to reposition it as a more premium offer. The company says the change has been well received by retail partners and now it hopes to follow suit with its gold collections.

Amore Oro is available in 9ct or 18ct in yellow, white or rose gold with any combination of diamond and precious gemstones, giving the retailer more than 3,000 different combinations.

Retail prices range from £100 to £750.

Director of Amore Barry Mislin said: “For over 18 years, Amore has designed and created gold, diamond and gemstone jewellery, and to drive the brand development and enhance sales we have introduced striking point of sale and packaging.”

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