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AnchorCert Academy launches new training courses for 2018

AnchorCert Academy has launched more new courses in 2018, to complement the existing programme which includes retail-focused courses on diamonds, coloured gemstones valuations and hallmarking.

New courses include training on social media for business, understanding plating for technologists and buyers, counterfeit and customised watches and, the latest addition, a new advance sales course, led by respected industry expert, Lee Lawson.

The new two-day course will focus on the psychology of the buying and selling journeys, providing delegates with the skills they will need to maximise and manage sales results in the short, medium and long term.

Marion Wilson, director of AnchorCert Academy, said: “We’ve invested in the development of very tailored retail-focused training solutions that complement existing industry standard intensive training provided by the NAJ, BCU School of Jewellery and BAJ, for example.

“We strongly believe in the value of staff training, so, where relevant, we also encourage our staff to attend our courses too.

“We offer introductory courses, aimed at new entrants to the trade focused on the fundamentals, with more specialist courses, for experienced jewellery professionals, focusing on key industry issues. We also provide a bespoke training service, where we work with clients to develop a programme that delivers against specific objectives.”

To find out more about AnchorCert Academy training courses, visit, email or call 0121 794 1320 to speak to a member of the team.

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