Following the launch of Marks & Spencer’s (M&S) SkinKindTM costume jewellery brand in 2017, AnchorCert Analytical, sister division to the Assay Office Birmingham, presents the testing methodology, DermaKindTM.
DermaKindTM was first developed when AnchorCert were approached by M&S back in 2014 to develop a unique testing methodology, that would isolate and test for metallic elements likely to cause skin irritation.
Using this methodology AnchorCert worked with M&S to develop its SkinKindTM jewellery brand which launched last year.
Working closely with AnchorCert Analytical, M&S also reverse engineer processes and product composition to reduce the likelihood of risk of Allergic Contact Dermatitis (ACD) from their jewellery, as well as future-proof against pending or anticipated legislation against certain elements, such as Cobalt.
The testing methodology, DermaKindTM, confirms compliance (or non-compliance) for nickel when tested by EN1811 + A1:2015 method, can be used for any metallic article and is unique to AnchorCert Analytical.
By testing through DermaKindTM, retailers and manufacturers can provide evidence to support any claims of jewellery being hypo-allergenic or kind to sensitive skin.
DermaKindTM has huge ramifications for those who suffer with sensitive skin and certain common allergies. Sensitised customers may for the first time, be able to wear costume jewellery, that doesn’t leave the wrong mark.
To find out more about DermaKindTM, email firstname.lastname@example.org or contact the team direct on 0121 262 1036.