British-based fine jewellery manufacturer Brown & Newirth has released a new brochure.
Centred on its brand proposition of ‘Fleeting Moments, Lasting Memories’, it features a narrative that focuses on a love story and includes chapters on engagement, wedding and anniversary.
According to head of brand development Gareth Thomas, the new brochure is “confidently more consumer-facing and encourages the customer to join Brown & Newirth on the magical journey through life’s most special moments”.
Every product featured in the brochure can also be found on Brown & Newirth’s consumer-facing website and each one features its own name and product description.
Brown & Newirth Brochure
“We have also added a ‘request a brochure’ function to our website to coincide with the brochure launch,” explained Thomas. “This should help to remove any accessibility barriers for the consumer and should also give them the right information to drive them to our valued branded and boutique retailers.”
The brochure carries lifestyle imagery as well as product shots, so the jewellery can be seen worn, and all of the brand’s product categories are included, spanning everything from wedding, engagement and eternity rings to earrings, pendants and bracelets.
The cover of the brochure has been textured to reflect the furniture in Brown & Newirth’s partner boutiques, which are located in some of the country’s top independent jewellers, including Lumbers, Berry’s, Bradley’s, Terence Lett, Lister Horsfall, Emson Haig, Sarah Layton and Wakefields.