Clogau is set to make an impression at the forthcoming Jewellery & Watch show as it prepares to debut a new 1,076sq ft (1,000sq m) stand.
The new stand has been designed to showcase the brand’s complete offering to stockists and features Clogau’s complete range of shop-in-shop furniture.
Commenting on the new stand design, Clogau sales director Kevan Jenkinson explained: “The design [of the stand] will be very much like our jewellery in the respect that, when you view it, regardless of seeing the name or not, you instantly know it’s Clogau.”
Clogau stand blueprint
The stand itself features Clogau’s signature Tree of Life filigree incorporated throughout, a pattern that has become synonymous with the brand, in addition to shop-in-shop furniture, meeting areas and hospitality delivered via a fully stocked bar.
The stand has been designed by Artcrom, the same company that is responsible for all of Clogau’s stands at the international trade shows it exhibits at, and is deliberately split into three areas that take customers on a journey across the brand’s key product categories – bridal, core and charms/beads.
“This will help us as we target retailers with specific styles of business and categories,” added Jenkinson.
The new Clogau stand will be located in Hall 17, Q28-R29 at Jewellery & Watch, which takes place at Birmingham’s NEC from February 7-11.