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CMJ businesses merge to form Facets Creative

Design Unique and HBS, the design and IT businesses acquired by the Company of Master Jewellers (CMJ) in April 2016, have merged and officially relaunched as Facets Creative.

This new multi-disciplined creative agency will focus on offering retailers and suppliers marketing, social, branding and digital strategies to drive their businesses forward.

The new name of Facets Creative is based on the established Facets PR brand, the London-based specialist jewellery and watch PR and marketing agency, also owned by CMJ.

Facets Creative

Facets Creative

The team from Facets Creative

Commenting on the reason for the creation of the new business, creative director Hannah Buckle said: “As the demands on businesses change and our clients’ requirements become more complex, so we have had to evaluate our services and invest in our people and new skills to meet these needs effectively.

“We believe that the creation of Facets Creative – which brings digital, IT, design, print marketing and branding functions together into one organisation – will allow us to create a turnkey communications agency of an outstanding standard.”

The new Facets Creative business has specialist knowledge and experience of the jewellery and watch industry but will not restrict its market to CMJ’s membership. Facets Creative plans to reach out to other sectors, in particular the luxury goods sector.

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