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Darren Daniels launches new business venture

Darren Daniels, former sales and marketing director at industry software provider Bransom Retail Systems, has launched a new business venture aiming to offer the jewellery industry subscription-based low cost marketing services.

Daniels, who will be attending International Jewellery London (IJL) this weekend, says that many retailers refrain from engaging in regular marketing campaigns either due to lack of time or staff, or are put off by perceived high project costs charged by marketing agencies to do one off campaigns.

His new venture, Redblok, aims to overcome these barriers by offering cost-effective automated and easy-to-manage marketing services on an affordable monthly subscription basis.

“We’re offering jewellery retailers the chance to engage more closely with existing customers while providing them with a base to acquire and retain new customers through engagement,” explained Daniels.

“The automated email marketing service requires little or no intervention by the retailer once set up. Automated emails, one-off email campaigns, a bespoke Loyalty App and tools to easily capture customer details in-store are just a few of the services we’re offering, with everything handled in the cloud for efficiency and consistent cost-management.”

Redblok is also offering a re-permission service for jewellers to ensure that their data complies and customers have actively consented to receive marketing information.

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