Fashion jewellery brand Ti Sento Milano has announced that Judith Lockwood of Mesmeric Distribution Ltd will be its new UK distributor with immediate effect.
The move to appoint Lockwood as the new UK distributor comes following ownership changes at the brand, which was previously distributed by IBB Amsterdam.
Lockwood is already familiar with the brand having headed up the UK business for IBB Amsterdam for over five years from 2008 until 2014 and aided the brand in winning Jewellery Brand of the Year at the UK Jewellery Awards for Ti Sento in both 2010 and 2011.
Commenting on the announcement, Ti Sento chief executive Arjan van Zuylen, explained: “I am delighted to welcome Judith Lockwood as our UK distributor - our retailers will be in good safe hands, with someone who understands the market, believes in the future of Ti Sento Milano and can implement, develop, give service and work with our retail-partners to grow turnover, sales, consumer recognition and profitability.”
Lockwood added: “I am truly delighted - the opportunity to work with Ti Sento Milano at this time in its lifecycle is not to be missed. The structure allows for empowerment to support, listen, deliver new ideas, strategy, thinking and investment to retail-partners who match the enthusiasm and vision of Ti Sento Milano resulting in good business for all.”
Van Zuylen continued: “For our business model to be successful we now operate through distributors across the world. Working with people we believe in, who understand the essence of Ti Sento Milano, sharing our passion and love for what we do, delivering our message and ambition to the market through strong and open retail partners. This combined with our online communication strategy will put the brand on the map. Our end goal is a Global one.
In line with that strategy, the brand’s current online platform in the UK is being revamped and will be relaunched in early June.
“The key to on and off-line success is a strong brand,” explained Van Zuylen. “Which is why we are heavily investing in our online brand presence. Today’s consumer still values highly and recognises our product-design and quality, appreciating the expertise given and experience received when buying at a retail store.
“We plan to drive the consumer to our retail partners through a smart mix of social media activities, a network of influencers combined with smart Google advertising and a re-designed dealer locater largely replacing our traditional media. These online investments go hand-in-hand with our plans and strategies that Judith will bring to the market, boosting the brand image and driving sales.”
Retail Jeweller will publish an exclusive interview with Judith Lockwood and her plans for Ti Sento in the UK in its next issue, out May 23.