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Footfall declines for sixth consecutive month

Footfall in February was 1% down on the same month the previous year, representing the sixth consecutive month of footfall decline.

According to the British Retail Consortium (BRC) Springboard Footfall and Vacancies Monitor, the high street actually enjoyed a marginal footfall increase during the month, up by 0.1% on the same month the previous year, but the overall average footfall was dragged down by shopping centres and retail park locations, which declined by 2.6% and 1.6% respectively.

Marketing and insights director at Springboard Diane Wehrle said: Footfall in February was a tale of two halves. Whilst footfall improved slightly with a drop of -1.0% compared to -1.3% in January however, this decline is not reflective of the stabilisation of consumer behaviour.

“Increasing uncertainty arising from the imminent triggering of Article 50 has certainly started to have an impact on purchasing behaviour, the types of destinations shoppers are visiting and how they spend their money.

“High streets are clearly benefiting as the destination of choice for dining and leisure, whilst shopping centres continue to underperform as they struggle with a weak entertainment and leisure offer, coupled with increasing caution amongst consumers around retail spend.”

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