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Houlden members confirm positive Christmas sales

Retailer members of luxury jewellery buying consortium The Houlden Group have revealed that Christmas 2016 was, in the main, positive, with the majority reporting increased sales during the period.

The results of the members’ Christmas survey were presented by chief executive Helen Haddow during the Members’ Day at the Group’s Spring Meeting held in London yesterday (February 21).

According to Haddow, 90% of Houlden’s retailers responded to the survey, with 23% of those stating that sales over Christmas 2016 were more than 20% up on the same period the previous year.

A further 27% said sales were between 10% and 20% up, while another 20% said sales were less than 10% up. Only 30% of respondents reported that sales were down year on year.

Haddow also revealed that three members had confirmed that Christmas 2016 was their best ever.

Jewellers of Excellence

Jewellers of Excellence

Jewellers of Excellence

She said that the trends seen by members over the Christmas period mirrored those in the wider market, with footfall down in many cases, but conversion rates up, leading to increased sales. She also pointed to an increase in up-selling leading to higher value sales in many cases.

“Another big thing that came through from our survey was the importance of digital, with many members seeing big increases in online sales,” she added.

The impact of the internet on jewellery and watch sales formed a large part of the presentations at yesterday’s Members’ Day with speakers from business advisers BDO and research firm GfK both emphasising the importance of a joined-up omnichannel offering.

The meeting also provided the opportunity to formally introduce The Houlden Group’s first non-executive director, David Patrick, who officially joined the board on January 1 of this year.

The overall theme for the meeting was #ConnectingMakesUsStronger and Houlden’s board members emphasised the ways in which the Group can add value to its retailers.

The Spring Meeting continues today (February 22) with a Supplier Exhibition held in London.

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