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Klarna unveils new campaign as it reveals recent success in the watch and jewellery space

Payment provider Klarna has unveiled a new campaign featuring actress and comedian Celeste Barber, designed to shine a spotlight on smarter shopping.

The campaign comes as Klarna, which gives customers the option to pay later or slice payments into three, reveals that it has recently started working with a number of big-name jewellery and watch brands including the likes of Thomas Sabo, Daniel Wellington and Larsson and Jennings.

Luke Griffiths general manager at Klarna UK told Retail Jeweller: “In the last year, we’ve seen demand for our convenient and flexible payment solutions soar across markets and verticals.

”In the watch and jewellery industry specifically, cost is a major deciding factor as to whether shoppers follow through with their purchase or abandon their baskets. Payments are therefore vital to a positive retail experience as they remove the price tag barrier and give shoppers greater control over their finances.

“Our current list of merchant partners is extremely diverse and constantly growing. In fact, we currently work with 170,000 businesses in the UK, including Thomas Sabo, Swoon, Skinny Dip, Missguided, Paul Valentine and Daniel Wellington, to name a few.”

The new Klarna campaign, which can be viewed below, is inspired by home-shopping TV shows and features an online mini-series with Barber, as the theatrical host, alongside her assistant.

In three 60-second videos, Barber addresses some unfortunate shopping fails in her infamous comic fashion - from miniature garden furniture to Sue Ellen’s woeful hair curler - giving shoppers a much-needed reality check to Pay Later with Klarna.

The series of 60-second films will run on Klarna and Celeste Barber’s Instagram and Youtube channels, with shorter versions and bespoke six-second clips running as placements in countries including the UK, US, the Netherlands, Germany and Sweden.

Griffiths added: “Our relentless focus on creating the perfect customer shopping experience has clearly resonated with consumers who increasingly crave financial flexibility, convenience and choice – setting us apart from the competition.

“We look forward to expanding our business portfolio across multiple verticals, as more and more retailers embrace the value of flexible financing.”

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