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Links of London becomes official licensee to Ascot

Jewellery brand Links of London has become the official licensee to Ascot and Royal Ascot and will launch its new Ascot collection.

As part of the new multi-year agreement with Ascot Racecourse, the British jewellery and gift brand will launch its specially designed collection in mid-May 2017, available in all Links of London standalone, concession and web stores, as well as in Ascot and Royal Ascot’s on-site retail stores.

Global brand director for Links of London Mark Owens commented: “Links of London is very pleased to be back in the saddle with involvement once again in the racing world and incredibly proud to be working with Ascot. Our new Ascot collection captures the elegance and iconic style that is a hallmark of Ascot and Royal Ascot. It provides the perfect finish whether you are attending Ascot or indeed any event during the Season.”

The range includes extensions of some of the brand’s bestselling collections, such as Sweetie, Narrative and Diamond Essentials, available in sterling silver, and 18ct rose and yellow gold vermeil.

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