The National Association of Jewellers (NAJ) outlined plans for its future at its annual general meeting (AGM) held at Goldsmith’s Hall this afternoon (June 14).
The association’s chief executive Simon Forrester revealed the NAJ’s plans to launch a new website which is “set to revolutionise how the NAJ communicates with members and consumers”.
Forrester showed attendees at the AGM a short video which revealed a first-look at the fully-responsive mobile-first site which aims to engage both members and consumers and also offers members interactive forums, an online toolkit and a live chat function.
The first phase of the new website is expected to launch in September. Forrester also announced plans to obtain a Royal Charter and the establishment of apprentice schemes for both manufacturing and retail jewellery.
He said: “Although we have already gained over 120 new members this year, the NAJ will not stand still; we will continue to evolve in line with the needs of our members and the challenging environment in which they operate”.