The National Association of Jewellers (NAJ) has appointed Lindsey Straughton as its new jewellery industry promotions ambassador.
Straughton, who has over 20 years’ experience in the jewellery industry, will be responsible for promoting and supporting NAJ members to a national and international audience.
In a statement released today (March 8) by the NAJ, it was revealed that Straughton will spearhead major projects championing British designers and UK manufacturers alongside specialist trade missions, focusing on export opportunities for suppliers and buying missions for UK retailers. She will also continue to support and mentor designer members and up-and-coming designers for the KickStart and Bright Young Gems initiatives in conjunction with trade show International Jewellery London. The new appointment fulfils a key element of the NAJ’s mission to enhance consumer confidence in the purchase of jewellery.
Commenting on her new appointment, Lindsey Straughton said: “I am extremely lucky to work in such a diverse and interesting industry. This role will allow me to use my knowledge of the British jewellery industry to help them develop overseas market opportunities, and spend time with key buyers and retailers. I am pleased I will still be working with talented individuals with a passion for design and UK craftsmanship, and I look forward to facilitating opportunities for them to receive more recognition and press coverage.”
Holly Burnett, previously commercial manager, will move to become the NAJ’s marketing manager having worked within the membership team for five years. Burnett is a qualified marketer with a professional qualification from the Chartered Institute of Marketing.
Scott Williams, a new member of staff, has been appointed by the NAJ to handle all membership service requests, record keeping and processing applications.