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Rising Stars ​30 Under 30 2015: Amber Atherton

In Retail Jeweller’s first Rising Stars 30 Under 30 supplement we present the amazing young talent that exists in the industry. Here we look at Amber Atherton.

Amber Atherton

Amber Atherton

Amber Atherton

Chief executive, My Flash Trash

DOB 09/02/91 Age 24

Born and raised in Hong Kong, Amber Atherton was 16 and working as a model in London when she started My Flash Trash as a jewellery blog.

Appearing in titles from British Vogue to LOVE, Atherton left modelling to attend London College of Fashion, interning at Hermès and Saturday Group. She later left to focus on growing My Flash Trash into a marketplace for up-and-coming jewellery designers.

She has since gone on to launch a variety of My Flash Trash own-brand product, as well as several high-profile collaborations. This year, she pushed into wholesale in a big way with the launch of her charm bracelet concept, debuted in Fenwick Bond Street.

Named the fifth most powerful person on Vogue.com’s Digital Power List in 2012, Atherton regularly speaks at conferences as well as appearing on TV.

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