Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Rising Stars ​30 Under 30 2015: Amber Atherton

In Retail Jeweller’s first Rising Stars 30 Under 30 supplement we present the amazing young talent that exists in the industry. Here we look at Amber Atherton.

Amber Atherton

Amber Atherton

Amber Atherton

Chief executive, My Flash Trash

DOB 09/02/91 Age 24

Born and raised in Hong Kong, Amber Atherton was 16 and working as a model in London when she started My Flash Trash as a jewellery blog.

Appearing in titles from British Vogue to LOVE, Atherton left modelling to attend London College of Fashion, interning at Hermès and Saturday Group. She later left to focus on growing My Flash Trash into a marketplace for up-and-coming jewellery designers.

She has since gone on to launch a variety of My Flash Trash own-brand product, as well as several high-profile collaborations. This year, she pushed into wholesale in a big way with the launch of her charm bracelet concept, debuted in Fenwick Bond Street.

Named the fifth most powerful person on’s Digital Power List in 2012, Atherton regularly speaks at conferences as well as appearing on TV.

Are you reading this on your phone or tablet?

Retail Jeweller subscribers can now access the latest news on the watch and jewellery industry on-the-go with the Retail Jeweller app.

Download the app here using your Apple or Android device and log in with the same details as you use for the website.

Follow us on Twitter

For the latest jewellery industry news follow Retail Jeweller @retailjeweller

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.

Comments that promote commercial services without adding substantively to the discussion will be removed.