In Retail Jeweller’s first Rising Stars 30 Under 30 supplement we present the amazing young talent that exists in the industry. Here we look at Anna Pennazza.
Head of bespoke design, 77 Diamonds
DOB 26/05/87 Age 27
After achieving her BA in jewellery design and manufacturing from Stellenbosch University in South Africa, Pennazza went on to work at luxury design studio Russo Design in Milan, where she designed jewellery for brands including Fossil, Diesel and Emporio Armani.
After this, Pennazza moved to London, where she worked in-house as jewellery designer for Tateossian, before taking up her current post as head of bespoke design at luxury jewellery etailer 77 Diamonds in 2013.
At 77 Diamonds, Pennazza is the chief designer for all bespoke jewellery created by the company and works closely with customers to make their dream jewellery pieces a reality.
She manages the CAD team to ensure all CAD drawings are briefed and executed accordingly, as well as getting involved in diamond sourcing and sales. She says she finds a huge amount of “joy and pride” in her work, especially when it comes to helping customers to create their perfect piece of jewellery.
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