In Retail Jeweller’s first Rising Stars 30 Under 30 supplement we present the amazing young talent that exists in the industry. Here we look at Erin O’Connor.
DOB 29/12/87 Age 27
Erin O’Connor opened boutique Pärla in London’s BoxPark pop-up mall in July last year. Billed as a store selling contemporary designer jewellery, O’Connor hand-picked and curated all of the designers, including the likes of Jessie Harris, EABurns, Clarice Price Thomas, Smith/Grey and V Jewellery.
BoxPark’s shipping container model provided a blank canvas for O’Connor to fit out and design her store and she opted for a gallery-like theme, showing the jewellery styled and worn so customers can get an idea of what it looks like on.
Since opening, Pärla has been awarded Independent Retailer of the Month by The Retail Practice, and O’Connor has hosted many events and shopping evenings to generate interest and drive footfall into her store.
Pärla also has a successful ecommerce business and O’Connor plans to rent more permanent space once her 12-month lease at BoxPark comes to an end.
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