In Retail Jeweller’s first Rising Stars 30 Under 30 supplement we present the amazing young talent that exists in the industry. Here we look at Laura Vann.
Laura Vann
Laura Vann
Creative director, V Jewellery
DOB 18/10/89 Age 25
Vann began V Jewellery in April 2013 with the help of her father, having already spent time working for his jewellery company Espree.
While Vann credits her father with having taught her so much about the foundations of business, her perspective has brought modern marketing and sales ideas to the table, gaining V Jewellery 50 stockists in its first five months in operation.
She has invested a lot of time in marketing the brand via Instagram and in association with fashion bloggers to help drive sales through V Jewellery’s own website.
The brand now has over 100 wholesale stockists, including Fortnum & Mason and fashion retailer Whistles.
Vann oversees every aspect of the brand, from design through to photo shoots and packaging. Such has been the success of her approach, that her father Timothy has now started using many of her methods within his own jewellery business, fusing the traditional and contemporary.
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