In Retail Jeweller’s first Rising Stars 30 Under 30 supplement we present the amazing young talent that exists in the industry. Here we look at Sarah Dawson.
Senior brand manager, Astrid & Miyu
DOB 28/04/88 Age 26
Sarah Dawson was the first employee to be taken on by the founder of jewellery brand Astrid & Miyu, Connie Nam, when the company started in 2013. Since Dawson, who previously worked in PR, joined, turnover has risen to £500m in 2014.
The brand now has over 20 stockists nationwide, including House of Fraser, Fenwick and ASOS, as well as a cult following among fashion editors and bloggers. Nam says she views Dawson as so much more than an employee; more an invaluable business partner, “effectively executing every part of the business”.
Dawson has picked up areas of the business such as finance, operations and sales with limited guidance. And, as the team has grown, Dawson has now switched her focus to growing the brand’s ecommerce base.
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