In Retail Jeweller’s first Rising Stars 30 Under 30 supplement we present the amazing young talent that exists in the industry. Here we look at Sofus Graae.
Studio director, Smith/Grey
DOB 27/10/84 Age 30
Graae is the studio director and one of the co-founders of Smith/Grey jewellery design studio. Together with award-winning jewellery designer Birgit Marie Schmidt, Graae oversees the strategic direction for the business and is credited with securing relationships with prominent international stockists such as Harvey Nichols London, Colette Paris, 10 Corso Como Seoul and ModBrand Moscow.
In addition to his diverse roles in the studio, which include overseeing sales and web development, Graae is passionate about supporting younger jewellery designers by opening up about his experience in the jewellery industry.
Just recently, he has given keynotes at Scottish Jewellery Week and the Royal College of Art. Innovation RCA, an initiative to help graduates turn their ideas into successful businesses, has also recently invited him and Schmidt to lead a discussion panel in April, together with Hazel Kay, head of marketing at Selfridges and Zoe Broach, head of fashion at the RCA, to discuss his experience as a young jewellery entrepreneur.
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