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Ludvig Scheja TRIWA

Industry Q&A: TRIWA creative director Ludvig Scheja on the brand’s foray into jewellery

As Swedish independent watch and accessory brand TRIWA launches its debut jewellery pieces today, Retail Jeweller’s Melissa Massey speaks to its creative director Ludvig Scheja to find out why the brand is expanding its offering to include jewellery. 

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