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INDUSTRY Q&A: What the Royal Engagement could mean for engagement ring trends

Sophie lomax

Following yesterday’s Royal announcement engagement (November 27), Retail Jeweller caught up with Sophie Lomax, head of design at etailer 77Diamonds, to discuss what the Royal couple’s choice of engagement ring could mean for engagement ring trends.

Q: What impact will this style of trilogy ring have on the industry?

A: In the last year there has been a slow but steady increase in the number of customers purchasing trilogy engagement rings, ranging from designs with round brilliant and pear cut diamonds as side stones, to tapered baguettes and trillions for a more Art Deco style. With the recent engagement of Prince Harry and Meghan Markle, whose engagement ring features approximately a 2.5ct elongated cushion cut diamond with round brilliant side stones, we expect this to have a huge impact on the number of customers purchasing trilogy rings, and mark a new elegant trend.

Q: Will the Trilogy ring challenge other popular designs, do you think?

A: The last couple of years has seen halo engagement rings as the main trend, which are typically bought for a very sparkly aesthetic. I believe this is the start of a trend that celebrates the diamond in more understated and timeless designs. The trilogy ring also represents the past, present and future of the couple, which is a particularly romantic notion.

Q: How adaptable is this ring choice?

A: Trilogy rings lend themselves to mixing cuts of diamonds, as seen in Meghan’s ring, as well as different colours, whether that be a central yellow emerald cut diamond with white diamond trillion side stones, or a white round brilliant diamond with sapphire tapered baguettes. Bespoke designs are becoming more and more popular, and trilogy rings can easily be tailored to be more personal to the individual customer, without needing to change the actual design of the ring.

Q: Could yellow gold become a key bridal trend in 2018?

A: White gold and platinum are the most marketed colour for engagement rings within the jewellery industry and remain the most popular choices for engagement ring settings. However, both yellow gold and rose gold are gaining popularity as customers become more aware that engagement rings are available in other colours.

Celebrities, including certain royals, are key when it comes to promoting different metal colours and new stone shapes, because they bring new options to the public eye. Yellow gold settings highlight white diamonds particularly well because the contrast between the metal and diamond colour is greater. I believe the customer is also becoming more aware of which metals best suit their skin.


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