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Piaget joins brand roster at Net-a-Porter

Luxury watch and jewellery brand Piaget will join the line-up of labels on designer etail platform Net-a-Porter from next month.

This move marks the first time that the Swiss label will be sold through a third-party retailer other than via Piaget’s own stores and ecommerce site.

Net-a-Porter will launch both fine jewellery and watch creations from Possession, a signature Piaget collection that welcomes colour for the first time.

The collection includes rings, necklaces and bracelets in 18ct white and pink gold variations, with some new creations featuring vibrant coloured stones and brilliant diamonds. Two watches accompany the assortment in both white and rose gold diamond styles.

Buyer for fine jewellery at Net-a-Porter Sophie Quy said: “We are thrilled to be launching Piaget at Net-a-Porter. This iconic brand is perfectly in tune with the Net-a-Porter woman.



“Each piece displays the most exquisite craftsmanship and quality, which we know our global customers will love. The colourful stones from the Possession collection are exquisite and truly one of a kind.”

Chief executive of Piaget Chabi Nouri added: “As the ultimate ecommerce platform for luxury, Net-a-Porter is the ideal partner for Piaget’s first foray outside of the maison’s own channels.

“We are delighted to bring the Piaget Possession collection to the Net-a-Porter client as she shares many of the same values as Piaget: audacious creativity, elegant style and positive energy.”

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