Rapport London, supplier of watch winders and horological products, unveiled its new brand identity to the trade at this week’s Houlden spring event held in London.
The company’s appearance at the luxury jewellery consortium’s buying meeting, which took place in London yesterday (February 22), represented its first trade event for quite some time.
Commenting on the rebrand, executive director Katie Goldblatt explained: “We are trying to push the brand in a different direction. Historically we were associated with very traditional product and, while we still do supply that, we want to be thought of a modern company that provides items for people of all ages.
“We have worked really hard on broadening our appeal to a much wider target audience and we hope that comes across in the new branding.”
As part of the rebrand, the business has introduced more lifestyle imagery and is also pushing the gifting element of much of its product line.
The company also plans to unveil several new lines at the forthcoming Baselworld trade show, which begins on March 23.