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Sand Diamonds expands offering to include emeralds

Diamond supplier Sand Diamonds has diversified its offering to include emeralds.

The company has partnered with Bogota-based Emeralds & Emeralds, a fourth-generation emerald mining company, which has offices in New York and Dubai, with supply extending to retailers and manufacturers in Europe, Russia, Asia and the Far East.

The partnership initially began when Sand Diamonds chief executive Dovi Friedmann met Emeralds & Emeralds chief executive Gonzalo Perila at a trade event in Hong Kong seven years ago.

Commenting on the move into emeralds, Friedmann said: “I’m proud to be able to offer the UK market beautiful, Colombian emeralds.

“They are most sought after and often rare, and as with our concentration in larger and rarer diamonds, our emerald stock will concentrate on 2ct to 30ct stones, with the ability to supply smaller sizes and uncut emeralds too.

“We have some interesting pieces arriving next week including a 4ct gem and a 288ct barroque. I’m excited to see the reaction and believe we are able to offer retailers and manufacturers increased choice with better pricing for one of the world’s most coveted gems.”

Perila will join Friedmann on visits to retailers across the country until April 7. To book an appointment contact Andrew Martyniuk, andrew@sanddiamonds.com.

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