Jewellery brand Swarovski is set to relocate its London Covent Garden store to a new premises in St Martin’s Courtyard.
The move from the previous store in Covent Garden’s Piazza, is said to target a new, more fashion aware customer who shops in St Martin’s Courtyard.
Hayley Quinn managing director of Swarovski’s consumer goods business (CGB) in the UK and Ireland said: “We are delighted to be re-opening our Swarovski Covent Garden boutique in St Martin’s Courtyard.
Swarovski new Covent Garden store
“By positioning ourselves at the heart of one of London’s key shopping scene, our unique store concept and beautiful displays will hopefully inspire and introduce a new set of fashionable customers to the Swarovski brand.”
To celebrate the new opening, an official launch event will take place on Saturday May 7. The new store is located at 128 Long Acre.