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Theo Fennell to reduce wholesale distribution

Fine jewellery brand Theo Fennell is consolidating its business by reducing its wholesale distribution to focus on its London stores.

As a result of this consolidation, Theo Fennell will be taking its jewellery concession out of Harrods.

Sales across the Theo Fennell business last year saw an increase of 55% year on year, with the Theo Fennell Fulham Road flagship store seeing sales rise by 60% compared to 2016.

The strong results are the culmination of a three-year strategy that has restored the financial health of the company by concentrating on the core strengths of the Theo Fennell business.

This strategy will continue with a focus on continuing the sales growth of the Theo Fennell flagship store in London’s Fulham Road, the Theo Fennell store in the Royal Exchange and a smaller number of niche retail partners.

Eponymous designer Theo Fennell said: “We have always done best when we have concentrated on what we excel at, creating really original and finely crafted jewellery and silverware for our brilliant patrons and giving them a truly personal experience.

“Mass brand retail is no longer the go-to place for customers like ours who want something niche and different.”

The company will celebrate its 35th anniversary this year.

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