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On best behaviour

I wrote about the DISC behaviour typing in a feature in Retail Jeweller’s August issue. It was looking at how different behaviours are exhibited by types of people – and how to understand this to motivate and inspire your team to sell and to help you crack the enigma of encouraging certain types of customer to buy.

Always intrigued by a bit of psychology, I headed to Notting Hill and the Ultimate Training Academy to be taught how this behaviour analysis thing works first hand on Monday.

The course was led by managing director aka ascerbic wit Jaclyn Hughes. She is so entertaining I think she could have come to the course fresh from headlining in her home town at The Edinburgh Festival. And the group of delegates was pretty varied – people from recruitment agencies, fashion retail and skincare companies.

Jaclyn Hughes

Jaclyn Hughes

Hughes showed us how to understand the different types of behaviour that four groups exhibit – dominating, influencing, steady and cautious. Using a test, she ascertained which behaviours the audience comprised, and revealed how to talk to them to engage them and how to motivate them as a workforce.

Apparently, I am an I type – which means I am charismatic, creative, animated, optimistic, magnetic, trusting, enthusiastic, entertaining, emotional and fun-loving. Yeah, tell me something I don’t know.

But although on my “good days” I can rule the world, apparently, on my very very black days, I should be locked in a room with a bar of chocolate, so says Hughes. I won’t argue with that. Luckily those days are quite rare.
As a shopper, I am excited by anything and everything, and as a member of staff I am distracted quite easily, but love to be the best at whatever I do. Shower me with compliments please.

I related this to my team, once back in the office, and they totally agreed with all the findings (apparently, I am mostly a ray of sunshine, but have my moments).

The day was fantastic fun, and also brilliant at helping you understand who works for you or even your own behaviour better. If you’re battling with some “strong personalities” in your team or want to find more effective ways of communicating with your team or inducing your customers to buy, then get in touch with them by emailing

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