Carlo Giordanetti, who joined Calvin Klein Watches and Jewelry as president last October, is convinced that the success of the brand lies in the contemporary and pure, sleek and essential lines of the Calvin Klein DNA.
He explained: “We aim to closely translate Calvin Klein aesthetics into our product lines and brand environment, as one of our main assets is the Calvin Klein iconic, yet always modern and young, power of attraction.
“Calvin Klein is one of the leading design brands in the world and it defines its environment with a unique and seductive atmosphere.”
This year, as the brand marks the 20th anniversary of the first Calvin Klein watch, Giordanetti discusses some of the inspirations for the collections in 2017.
He explained: “When it comes to our design in 2017, we have been inspired by the zeitgeist, which revolves around four main design directions.”
1. The Calvin Klein core identity is pushed one step forward with stunning pieces built for athleisure lovers and the revival of the most iconic shapes for a timeless style.
2. An elegant, sexy and powerful black shade is used in some pieces throughout the collection, giving them a new identity and a super-luxury look. Metals are oxidised or coated and finished with brushed surface treatments for added depth and texture.
3. In a world where identity and duality blend, in many of the pieces, both in watches and jewellery, two contrasted shapes or patterns merge together to create a new design.
4. And, finally, tactile relief and openwork surfaces are brought to life, enhancing the value of sensorial experiences: hard materials with round edges, metallic undulation wrapping the body and providing an extreme sense of comfort and cocooning.