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IN PICS: Calvin Klein Watches and Jewelry’s latest ad campaign

Calvin Klein Watches and Jewelry showcases imagery from its latest advertising campaign, which, it says, has been inspired by youth.

President of Calvin Klein Watches and Jewelry at Swatch Group Carlo Giordanetti explained: “It is in the message of youth, whatever age you actually are, that you can express your sense of freedom, your dynamism, your creativity and also a little bit of your provocation.”

Pop is also said by the brand to be at the heart of its campaign message this year. “It is very close to what is happening right now in the streets of the world,” added Giordanetti. “In that sense, it is a campaign that captures not only the link with the street cultures, but also the link with art.

“Calvin Klein has never been a brand who was there just to please the crowd. It has always been a brand with a strong message, a way to introduce sensuality, sex appeal and sometimes even sex openly into its culture and today it brings this to its new dimension and makes it part of the life of young people, as it is today.”

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