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Sales of trilogy rings expected to increase off the back of Royal engagement

Jewellers are predicting a rise in sales of three stone trilogy-style rings following the unveiling of Meghan Markle’s engagement ring yesterday (November 27).

Retailers spoken to by Retail Jeweller said that, if what happened following Prince William’s engagement to Catherine Duchess of Cambridge is anything to go by, Markle’s engagement ring may cause trilogy-style engagement rings to increase in popularity going forward.

Paul Henderson, owner of independent jewellery retailer Wave, which has stores in Manchester and Kendal, said that sales of coloured stone engagement rings, particularly sapphires, increased following Prince William and Catherine’s engagement.

“More customers definitely ask for coloured stone rings after [the engagement] and it still continues today,” he said.

Nigel Sproule of Sproules Jewellers in Londonderry concurs. He added: “It definitely brought sapphires back as a trend.”

Jeremy Hinds, sales director of multiple high street jeweller F Hinds, said that there was some anecdotal evidence from stores of a slight increase in sapphire sales following the previous Royal engagement.

The “Kate effect”, as it became termed at the time, wasn’t just limited to her engagement ring style but also extended to other items of jewellery and clothing worn by Prince William’s wife. In fact, sales of the Links of London Hope earrings Catherine wore for the couple’s official engagement photos doubled across the globe.

Similarly, when the news broke that the Duchess of Cambridge was to follow in the footsteps of the Queen Mother, the Queen, Princess Diana and Camilla, the Duchess of Cornwall, by having a wedding ring made from rare Welsh gold, Welsh gold jewellery brand Clogau also witnessed a spike in sales.

Hinds believes that the fact that Prince Harry designed Markle’s engagement ring himself could spell further increases in bespoke engagement ring sales something which, he said, has been steadily increasing recently.

“We have been able to help many a proposer say to their fiancée that they created their ring individually for them, which adds that extra special touch to the engagement,” he added.



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