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Swarovski unveils new watch models at BaselWorld

Global jewellery giant Swarovski has launched its AW17 watch collection at this year’s BaselWorld, including new lines and smaller variations of popular styles.

The Crystalline Hours Quartz has been updated for 2017. Building on the 1940s design with a modern twist seen in the 2016 automatic version, it features 2,000 crystals to create a statement accessory as well as a watch.

It is available in a range of colours including vivid red, white and black, plus a version with delicate rose gold metallic tones on black. It also has a distinctive organic Crystalline Oval and a Pureon leather strap and bangle

Also new this season is the Octea Nova and the Era Journey. The Octea Nova features a minimalist case and luminous faceted crystal bezel set with 68 facets crafted from one piece of sapphire glass, while the “timeless and daring” Era Journey is positioned as an everyday watch.

Meanwhile, the brand has also created miniature versions of the Lovely Crystals, with its “playful” rotating Swarovski Zirconia, and the Aila watch featuring a dainty jewellery-like bracelet, and the Graceful Lady.

Swarovski chief executive Robert Buchbauer said that the brand’s watch collections had seen strong growth. He added: “This is due to the uniqueness of our watches which exude the Swarovski design language and renowned sparkle, Swiss made and affordable enough for an everyday style upgrade.”

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