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Tag Heuer unveils new Connected Modular 45 concept

Swiss watchmaker Tag Heuer has expanded its smartwatch concept with its ‘second generation’ Connected Modular 45 timepiece concept.

Tag Heuer announced the new launch at two press conferences in Switzerland and San Francisco yesterday (March 14), alongside its technology partners Intel and Google.

The Connected Modular 45 features a unique design in the smartwatch category, including a connected smartwatch module that is interchangeable with a traditional mechanical watch ‘module’. The timepiece is available in a variety of materials, colours and combinations, with the personalised concept also applying to lugs, straps and buckles.

The Swiss-made watches are water-resistant to 50m and feature GPS, an NFC sensor for contactless payment, a high definition screen and a selection of customisable Tag Heuer dials. The smartwatch also features Google’s Android Wear 2.0 technology, ensuring it offers access to everyday functions such as messaging, calendars and emails.

tag heuer connected modular 45 web

Tag Heuer Connected Modular 45 web

Tag Heuer chief executive and president of the LVMH Watch Division Jean-Claude Biver commented: “After the huge success of the first Tag Heuer Connected watch, today I am very proud to present the Connected Modular 45. This is a Swiss watch, which embodies the luxury codes of tomorrow, and which not only enables you to connect to the future, but also to connect to eternity thanks to its simple and smart modular design.

“This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, is a genuine Swiss watch, bearing the Swiss Made label. It is the incarnation of our leading position with luxury connected watches and with this high level of technology.”

The Tag Heuer Connected Modular 45 is available now, priced at £1,400.

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