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​Vurchoo Jewellery unveils new collection and website

Ethical jewellery brand Vurchoo has launched a new collection and introduced a new website to showcase its brand ethos.

The Hun Pitou Colour range – the third from the brand – features pendants, bracelets and earrings with a signature ‘rice grain’ shape, available in sterling silver with 18ct yellow and rose gold vermeil.

The brand was founded by Retail Jeweller 30-under-30 2016 recipient Alex Angel-Benscher, who received funding from The Prince’s Trust two years ago.

Angel-Benscher is a former graffiti artist who now finds inspirations in children’s drawings from across the globe. A portion of profits from the sale of his collections is returned to the schools these children attend.

According to its website: “Vurchoo works with charities from all corners of the globe that are in need of financial support to provide education, food and materials. From every purchase we make a donation directly back to the source. No middle man, no messing around.”

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