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Beaverbrooks’ CEO raises money for homeless charity

team from Beaverbrooks

Anna Blackburn, chief executive officer of multiple jewellery retailer Beaverbrooks and nine team members spent the night on Blackpool’s streets raising funds for homeless charity, Streetlife.

A total of 100 volunteers braved the cold and rain on Friday, March 31 to raise money and show support for homeless young people and rough-sleepers.

The group stayed out until 6am on Saturday, April 1 raising over £20,000 for Streetlife.

Anna Blackburn chief executive officer of Beaverbrooks said: “Although it was cold and uncomfortable, especially when the rain started to pour at 2am, sleeping on the street for one night is nothing in comparison to what some young people go through.

“We got to go back to a warm and dry home after the fundraiser, yet homeless young people don’t have that luxury. It was an eye-opening experience and one that I will never forget.

“The Big Sleep Out does a fantastic job of raising awareness about homelessness and is credit to the Streetlife team who work tirelessly to support vulnerable young people,” added Blackburn.

Beaverbrooks’ employee, Kim Hughes joined The Sleep Out for the second year running and volunteers on a weekly basis at Streetlife’s eight-bed Night Shelter which the charity runs in Blackpool Town Centre.

Beaverbrooks, which is a family-owned company, encourages its staff to get involved in their local communities and provides its 900 employees paid company time to volunteer with local causes.

For more information and to support Streetlife, please visit



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