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Diamonds of Choice launches in UK

Diamond jewellery etailer Diamonds of Choice has announced it is focusing its attention on the UK market for 2016.

Part of a group of companies specialising in the diamond and jewellery industry, Diamonds Select Pty Ltd, the online-only business is focused on manufacturing and sourcing top quality stones for clients worldwide.

Diamonds of Choice owner Peter Greene

Peter Greene

Diamonds of Choice owner Peter Greene

Diamonds of Choice owner Peter Greene said: “The company chose the UK for a number of reasons; we wanted to develop a diamond and jewellery internet company in a large market, with major potential going forward.

“With future expansion in mind - and moving into Europe as our next step - the UK was an obvious choice. I was born and grew up in the UK, studying my trade in Hatton Garden in London, and with family still in the UK we work as a team to develop the ongoing growth of the business.

“Diamonds of Choice is an extension of our commitment and responsibilities and shares the ethos of our Group, which has been trading premium quality diamonds for over 45 years; as well as manufacturing and designing high end quality jewellery in platinum, 18ct white and yellow gold.

“Our ultimate goal is to guarantee our clients the best possible service, quality and value, delivered in a totally transparent and educational way. We have no gimmicks and remarkably our group has never had a sale or offered discounts – we simply offer the best value for a premium product… always.”

Diamonds of Choice Argyle pink ring

Diamonds of Choice Argyle pink ring

Diamonds of Choice Argyle pink ring

Through parent company Diamonds Select, Diamonds of Choice is able to source some of the world’s most sought after diamonds; the Argyle Pink Diamonds.

Diamonds of Choice is a NAJ (National Association of Jewellers) member and is also a member of the Responsible Jewellery Council (RJC) through its parent company.

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