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Talbots returns to TV shopping channel following debut success

UK-based packaging company Talbots has made a return to TV shopping channel JewelleryMaker, following a successful, sell-out debut.

Managing director Julie Fowler-Drake appeared on air as a special guest in February, showcasing Talbots’ range of contemporary and classic packaging designs and gifting options.

The partnership between the two companies officially launched in November 2016, when Talbots first appeared on air. It offered specially-created packages for JewelleryMaker viewers, with customers showing a strong appetite for trend-led, brand-enhancing packaging.

Fowler-Drake commented: “I am thrilled to have partnered with JewelleryMaker just over four months ago and couldn’t be happier with how our relationship is progressing. The support of the channel and enthusiasm of its viewers has been brilliant, and has enabled me to confirm what this market wants from packaging”.

JewelleryMaker is aimed at jewellery makers, designers and enthusiasts and features tutorial programmes, as well as selling jewellery-making kits and accessories.

Talbots’ partnership with the TV channel means it can proactively target a new market and learn from audience demand for different types of packaging.


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