I don’t know about the rest of you but my weekends, and those of just about everyone I know, are becoming fairly routine. The reason being a little show called the X Factor - you might have heard of it. I’d like to pretend reality television is a guilty pleasure, but it’s not. I love it all. That’s right, even The Only Way Is Essex. Opinion-dividing these sorts of shows may be, but they are also a barometer of the latest trends, so tuning in could add intrinsic value to your business. Like it or not, reality TV and the cult of celebrity have real currency with the youth of today, and today’s teenager buying their first Pandora bracelet will be tomorrow’s young professional shopping in your store for an engagement ring.
Leading the pack is the X Factor, which combines great fashion and jewellery with star power, fame-hungry wannabes and an audience as rapturous as those found in a Roman amphitheatre. Sunday night’s show didn’t disappoint, with the talented but slightly dull, Treyc Cohen getting the boot in favour of Katie Waissel, amid boos from the audience. As contentious as it might be to admit it, I love the drama and am glad they kept Katie. What do you think?
Quirky costume jewellery was the order of the day for the contestants. Katie rocked her usual vintage style, wearing layered jewellery including an on-trend Alice In Wonderland mirror necklace to complement her rock look. Treyc Cohen may have lacked a little sparkle but her jewellery certainly didn’t. The pint-sized pop star stepped out teaming her couture dress with jewellery from TopShop’s Freedom range with a statement silver ring. Cher accessorised her hip-hop look with a necklace by Tatty Devine and a bracelet from Bling Deenie.
Cheryl and Dannii’s fash-off was in full swing, with both opting for jewels from high-end brands. Dannii looked stunning in earrings from Stephen Webster’s Hoopla and Vortex Couture ranges, and a diamond and hematite Poison Ivy Bobble ring. Cheryl again wore a selection of jewellery by de Grisogono, following her collaboration with the Swiss brand this September. Host Dermot O’Leary was doing it for the boys, wearing the Portugese watch by IWC Schaffhausen.
The real showstopper of the night in my opinion was Kylie, who made a dazzling return to the stage to perform her new single Better Than Today, looking the best she has in ages. Her styling, complete with a red Mark Fast dress, silver spiky Louboutins and sparkling jewellery from Piaget, was perfect.
You might argue that the demographic that watches these shows can’t afford these brands, and for the most part you’d be right. But if you take your style props from the X Factor then there are ways you can offer the look for less. Tateossian’s Sphaira earrings (pictured) are very similar to the ones Cheryl wore on Saturday night’s show, and might be a lot more affordable for the majority of your customers. It’s certainly the biggest show in town and teens everywhere want to copy Cheryl, Dannii, Cher and Katie’s looks, though you might want to skip stocking up on the Wagner look… for now at least.