What a shocker. No not that I’ve been so caught up in Royal engagements that I’m just writing this now, but rather that Aiden got axed instead of Katie. That girl has more lives than a cat. Not that I’m complaining as regular readers will know I’m a not-so-secret Katie fan.
Elimination excitement aside, my eye was firmly fixed on the jewellery on display on last weekend’s X Factor. Having an Elton John week is pretty much a green light for the most flamboyant and outrageous fashions and the jewellery certainly didn’t disappoint.
One of my favourites was eliminated Aiden Grimshaw, who took to the stage in an on-trend metallic blazer from Carlo Bellini, which he, or rather X Factor stylist and Britain’s Next Top Model judge Grace Woodward, had accessorised with a sparkly floral brooch from Butler & Wilson. I personally love Aiden’s style and the choice of jewellery too. I won’t give away too much but when the next issue of Retail Jeweller lands on your desk you should take a look at my trends report on the men’s jewellery market. Designers such as Hannah Martin, David Webdale and Tomasz Donocik told me they are designing for the man that wants more than just a first ring or a chain, and are offering their customers cocktail rings, belts and lapel pins. It’s worth remembering the X Factor doesn’t just launch musical careers, but also helps promote certain trends. Something to think about when you’re doing your buying next time.
Sadly, Aiden’s performance of Rocket Man failed to impress and he was swiftly ejected from the show.
Much to the delight of Katie Waissel, who survived her fourth sing-off. Appropriately the wannabe sang Elton John’s Saturday Night’s Alright for Fighting. She teamed her Madonna-inspired outfit with a belt from Erickson Beamon’s Queen of the Damned collection - so apt it hurts. Waissel wore the piece as a belt, but it’s actually intended to be a studded body-piece and is made from silver-plated metal and embellished with Swarovski crystals. Consumers feeling the pinch are looking for jewellery that can be worn in many different ways, and this was a good example of how to get two looks from the same piece.
Rebecca Ferguson gave another great, but dull, let’s be honest, performance of Elton John’s Candle in the Wind, teaming her Topshop dress with diamonds from jeweller David Morris. Ferguson wore the brand’s 18ct white gold chandelier earrings with rose-cut and briolette-cut white diamonds, weighing in at 93.17cts, to accessorise her Topshop dress. Pairing a high street dress with jewels mirrors findings from a report by market research company Mintel, released last month, which found that while consumers have slightly traded down in the jewellery they purchase, they are still lapping up affordable lines to reinvent and accessorise outfits bought on the high street. You don’t have to have every high-end brand going in your store to get the customers in and affordable ranges are within your reach. Brands such as Theo Fennell have now launched affordable ranges, so getting your product selection right will mean your customers don’t end up spending all of their cash in Toppers.
The best moment of every weekend’s X Factor is when the screens go back and Dannii and Cheryl step out, dividing the country into team Minogue and team Chezza. I love them both and think both chose beautiful jewellery this weekend. Cheryl again went for de Grisogono, wearing the brand’s Contario and white diamond and rose gold earrings on the Saturday night, and black and white diamond floral designs on Sunday night. Rose gold is my personal favourite and I loved Cheryl’s Saturday night jewellery.
Meanwhile fashionista Dannii Minogue wore a whole host of gorgeous designer jewellery this weekend. On Saturday night she stepped out looking like a Greek goddess in a Carla Zampatti dress, which she accessorised with turquoise earrings from Annoushka’s Bochic range and a Classic Crystal Haze ring from Stephen Webster, proving its not just Catherine Middleton championing blue stones. On Sunday night’s episode Dannii wore a foxy leopard print Emilia Wickstead dress and an affordable statement ring by Jenny Packham and earrings from Garrard. Trying to fit the names of four brands into one headlines was no easy task, I can assure you. But well done Dannii for bringing such beautiful jewellery to the masses.
For me it’s impossible to decide who came out on top, so I’ll let you be the judge of that. Just don’t take it to deadlock.